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Search Engine Optimization abbreviated as SEO, refers to the procedure of influencing the conspicuity of a web page or a website in a web search engine`s unpaid results. Conventionally, the sooner, and most often a site shows up on the search results list, the more viewers it gets, consequently increasing the traffic. SEO targets majority of the searches including image search, local search, video search, news search etc. 

SEO works on the internet marketing strategy that focuses upon the consideration that how actually the search engines work, what people search and the most often used keywords. The search engine proffered by the target audience is an important consideration. Increasing the content`s relevance with the specific keywords and removing the barriers to the indexing activities of the search engine are essential optimization steps. Promoting the site, in order to increase the back links, is an important SEO tactic. The race of being SEO Expert Islamabad, has led to the increase in optimization skills and tactics.

There are two main SEO TECHNIQUES. In order to become an SEO expert Islamabad, these key points are to be kept in mind. WHITE HAT SEO includes the techniques that search engines recommend as part of a good design. The features of a white hat SEO tactic include: It does not involves in any deception, it abides by the guidelines of the search engine, It ensures that the content a search engine indexes, is the content the viewer sees. It ensures the good quality of the web page and contents. BLACK HAT OR SPAMDEXING tactic includes the following features: Attempting ranking improvements that are disapproved by the search engines or involve deception, Serving one version of a page to search engine spiders/bots and another version to human visitors. This is called Cloaking SEO tactic, repeating the keywords in metatags, and using unrelated metatags, and creating a fake page of a popular website that shows the exactly same content to a web crawler, but redirects the surfer to an unrelated page, this is called Page Hijacking.



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