Search
Engine Optimization abbreviated as SEO, refers to the procedure of influencing
the conspicuous of a web page or a website in a web search engine`s unpaid
results. Conventionally, the sooner, and most often a site shows up on the
search results list, the more viewers it gets, consequently increasing the
traffic. SEO targets majority of the searches including image search, local
search, video search, news search etc.
SEO
works on the internet marketing strategy that focuses upon the consideration
that how actually the search engines work, what people search and the most
often used keywords. The search engine proffered by the target audience is an
important consideration. Increasing the content`s relevance with the specific
keywords and removing the barriers to the indexing activities of the search
engine are essential optimization steps. Promoting the site, in order to
increase the back links, is an important SEO tactic. The race of being SEO
Expert Islamabad, has led to the increase in optimization skills and tactics.
There are two main SEO TECHNIQUES. In order to
become an SEO expert Islamabad, these key points are to be kept in mind. WHITE HAT SEO includes the techniques
that search engines recommend as part of a good design. The features of a white
hat SEO tactic include: It does not involves in any deception, it abides by the
guidelines of the search engine, It ensures that the content a search engine
indexes, is the content the viewer sees. It ensures the good quality of the web
page and contents. BLACK HAT OR SPAMMING tactic includes the
following features: Attempting ranking improvements that are disapproved
by the search engines or involve deception, Serving one version of a page to
search engine spiders/bots and another version to human visitors. This is
called Cloaking SEO tactic, repeating the keywords in meta tags, and
using unrelated meta-tags, and creating a fake page of a popular website that
shows the exactly same content to a web crawler, but redirects the surfer to an
unrelated page, this is called Page Hijacking.
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